The wild power of aggregation theory

  • күнү жарыяланды 2 ай мурун

    The Verge

    узактыгы: 08:35

    How did Google, Amazon, and Facebook get so big so fast? The best answer we have is an idea called Aggregation Theory. This is how it works.
    Read more: bit.ly/3fZquy9
    Subscribe: goo.gl/G5RXGs
    Like The Verge on Facebook: goo.gl/2P1aGc
    Follow on Twitter: goo.gl/XTWX61
    Follow on Instagram: goo.gl/7ZeLvX
    Why'd You Push That Button Podcast: pod.link/1295289748
    The Vergecast Podcast: pod.link/430333725
    More about our podcasts: www.theverge.com/podcasts
    Read More: www.theverge.com
    Community guidelines: bit.ly/2D0hlAv
    Wallpapers from The Verge: bit.ly/2xQXYJr
    Subscribe to Verge Science on KGcold, a new home base for our explorations into the future of science: bit.ly/2FqJZMl

The Verge
The Verge

Are big tech companies too big?

2 ай мурун
ChrisWEEZ
ChrisWEEZ

@Mike Anthony this guy gets it.

Ай мурун
Blueman Campaign
Blueman Campaign

@impendio depends who you ask;)

Ай мурун
Umberto Fournier
Umberto Fournier

Yes

Ай мурун
P S
P S

No.

2 ай мурун
Adam Cox
Adam Cox

Nope, if you don't like amazon then just drive to your local brick and mortar. If you don't like Google then libraries are still a thing. Theres plenty of worse options to chose from. These companies won because they are the best at what they do.

2 ай мурун
Matthew Boyd
Matthew Boyd

I think they ironic thing about it is that startup companies are hard to make because they need capital but these big companies can make their own startup companies because they can afford to lose money because they have so much capital. I once saw that as a good thing, but after watching this it's making me question that.

23 күн мурун
Fajar Setiawan
Fajar Setiawan

I know the solution, DEMOCRACY!!!!

26 күн мурун
mac berry
mac berry

Google, facebook and Netflix have lots of things in common but one major thing is they all tried to sale their company and got turned down. It's like they're more friendly than the last set of gatekeepers because they integrate young companies into their business and help them grow but these young companies could have been great without any help. Other than Snapchat their isn't a well known company that has turned down merging with the major silicon valley companies

26 күн мурун
Lucas Minato
Lucas Minato

This is why Costco will eventually fail.

Ай мурун
Uche Oji
Uche Oji

What is a facebook?

Ай мурун
Leonardo Torres
Leonardo Torres

in fact, the "solution" is quite simple. Each individual does what he wants, buys where he wants, and does what he wants if the conditions are met. The problem is that we hold others responsible for the decisions we make, stating that if something seems to be wrong, it is not our fault, but because they manipulated us into doing that ...

Ай мурун
wstudiolive
wstudiolive

It’s called a monopoly

Ай мурун
Sage Bias
Sage Bias

So if you provide a better service to the customers, then the customers will want to use your service. Sherlock Holmes over here.

2 ай мурун
Sage Bias
Sage Bias

Amazon is "capturing" sales. As if they aren't providing a service that people want to use.

2 ай мурун
AverageDrafter
AverageDrafter

Existing anti-trust laws and theories cannot handle the concept of a large, voluntary, and active userbase being the single most valuable asset in human history.

2 ай мурун
stachowi
stachowi

Network Effects (e.g. Metcalfe's law)

2 ай мурун
Jannick Danielsen
Jannick Danielsen

This is such great timing, considering the latest anti-trust lawsuits against Google and Facebook.

2 ай мурун
p d bowman
p d bowman

Put your money where your mouth is, Verge.

2 ай мурун
kk84 kk84
kk84 kk84

Please, someone show this video to congress. They don’t get it.

2 ай мурун
blue sky
blue sky

FUXK YOU!!!!! YOUTUBE!!!!!!!! CCP MACHINE!!!!!!!!!!

2 ай мурун
P S
P S

Aggregate them all together? Redundancy thrives as does deplorable grammar on YouTube.

2 ай мурун
pradeep balachandran
pradeep balachandran

Is amazon is going to be divided like Facebook

2 ай мурун
pradeep balachandran
pradeep balachandran

Loved it

2 ай мурун
Arlen Williams
Arlen Williams

This is nice, but it ignores the tyranny of chosen companies getting massive capital investment with very favorable pay-back, for the very purpose of capturing a market. See John D. Rockefeller, British Petroleum, and Royal Dutch Shell for the classic example. That is instrumental in how the globalist shadow government operates.

2 ай мурун
Timothy McSwain
Timothy McSwain

One of the ways I can think of to topple these companies is for customers to stop putting up with them even though their services are so useful. Be it Facebook, Google, or Amazon, they all are terrible companies. They all sell user data and ignore user privacy. Facebook profits off negatively impacting the developing minds of young people and feeding the egos and other negative character traits of older people. Google is an information company that has way more on you than it should. Amazon is problematic because using it feeds their CEO way more money than he needs — I joke frequently about not using Amazon because I don’t want to contribute to Bezos’ twenty-fourth yacht, which is hyperbole but I’m trying to bring attention to how disgustingly rich that man is and how much he’s a symptom of a problem in our economical systems. I use services by all three. Facebook, Google, and Amazon. But I’m working on reducing my dependency on all three: I rarely use Facebook anymore; I’ve switched to Bing for search and am working on switching to Outlook instead of Gmail; I try to buy from other places besides Amazon whenever possible. That’s difficult because part of my job involves Facebook and it’s a convenient way to stay connected with people; Google’s services are more developed and supported than Microsoft’s; I’m not rich, so avoiding Amazon would cost me a lot more money over time. But if everyone took steps to reduce dependencies on these companies, we could make a huge difference.

2 ай мурун
Adam Neveu
Adam Neveu

As I watch this on YouTube lol...

2 ай мурун
garv gupta
garv gupta

am I the only one who thinks that he talked about a pretty simple concept but for a very long time?

2 ай мурун
Ayodele Cuffy
Ayodele Cuffy

Is Verge a university? I just l learned so much.

2 ай мурун
Oscar Lee
Oscar Lee

I don't see a problem with this, if prices are low and I can get what I want.

2 ай мурун
Rd Rz
Rd Rz

which browser aggregate bigger

2 ай мурун
Rd Rz
Rd Rz

can uber existing on Malaysia

2 ай мурун
Atom Ant
Atom Ant

I worry for the mean intelligence of the verge's target audience if this is supposed to be an informative video. Who doesn't know and understand this already?

2 ай мурун
Rd Rz
Rd Rz

i think the verge hate Google

2 ай мурун
Danny
Danny

So the name for this is being a wealthy person born into a wealthy family with wealthy friends who hire wealthy people to do investing with wealthy peoples money at the expense of poor people.

2 ай мурун
Suseel Chandrabalan
Suseel Chandrabalan

The best example is arguably "Google Photos" Remember when they said "Free unlimited storage", all they were doing was bringing in customers... and after locking them in their platform, they won't go looking for another service

2 ай мурун
F K
F K

You get free express quality backups still even after the high quality uses your storage

2 ай мурун
Ahmad Sohail Wahab
Ahmad Sohail Wahab

What are the names of the people on the thumbnail of this video?

2 ай мурун
Nicolas Petras
Nicolas Petras

Not a fan of the conclusion, but a really good video otherwise!

2 ай мурун
Vamsi Bethapudy
Vamsi Bethapudy

Finally a theory that explains the confusion about how these companies can be monopolistic and consumer-oriented at the same time. Not just in the case of Facebook, even for Google and Amazon, the consumers are the product!

2 ай мурун
Reza Ebrahimi
Reza Ebrahimi

yup and as the customers here we are talking about whats the water quality when they own the pipes

2 ай мурун
Rishabh Sheth
Rishabh Sheth

Agree

2 ай мурун
Emily Allstot
Emily Allstot

controlling the supply of consumers leads to too many people doing weird stuff and dire consequences for an everyday consumer's life, health and well-being and destroys normal communities

2 ай мурун
Emily Allstot
Emily Allstot

it's worse than gangstalking and isolating at the same time if you're the only real consumer around (as in, someone buying stuff who isn't a part of something bigger already)

2 ай мурун
Emily Allstot
Emily Allstot

e.g. it's like they watch everything you do in person and see what you buy and infer what you can afford and make judgments and then they want to give you cancer and treat you while you buy designer clothes and they all have jobs providing those. so creepy

2 ай мурун
Prashul Shrestha
Prashul Shrestha

"Most founders and tech investors don't wanna solve problems". They buy out new start-up that are going to solve those problem and this way they become the Infinite Walmart.

2 ай мурун
Deepak Gupta
Deepak Gupta

its hard and smart work

2 ай мурун
RamSeS Rameez
RamSeS Rameez

Yes all theory of creating new buisness era is totally based on A.i and coding decoding. This really becoming popular in world

2 ай мурун
RamSeS Rameez
RamSeS Rameez

Sound strange and crazy

2 ай мурун
RamSeS Rameez
RamSeS Rameez

Amazon have biggest super trick to sale online business all over the world

2 ай мурун
Basket Rise
Basket Rise

Great video, we need more of this

2 ай мурун
David
David

No offense, but you will learn this stuff in the first hour of business school

2 ай мурун
Edward Snowden
Edward Snowden

3:28 I was more interested in the "Among Us" apps than the GrubHub

2 ай мурун
Ehsan Kia
Ehsan Kia

The one issue here is that anti trust generally tries to show a monopoly harms users, but in these cases, the aggregation gives an objectively better user experience than if you were to split up Facebook into let's say 5 different networks. So to end their reign, you have it make users lives actually worse, which goes against what anti trust is about.

2 ай мурун
Gc Vi
Gc Vi

Where is the gae?

2 ай мурун
Fon Nkwenti
Fon Nkwenti

Aggregation Theory = Platform economy = Two-sided market = Multisided platform etc. I'm sure many brilliant people will continue to coin other original terms to describe the same thing

2 ай мурун
SmileTOBY
SmileTOBY

Wait you was black

2 ай мурун
Mariachee Bandidos
Mariachee Bandidos

just remember in a functioning democracy it is better for the government to have the power / your personal information. the government is more accountable to the people and less likely to abuse it.

2 ай мурун
Denstont Jackson
Denstont Jackson

Very informative video I thank you for sharing this information as it relates to how the internet trends are going

2 ай мурун
Erick Espinosa
Erick Espinosa

well just like Ben says: we need NEW laws for this reality, not bend the old ones to fit because that just won't work

2 ай мурун
Felipe Guaragna Schorn
Felipe Guaragna Schorn

that's the end of free market

2 ай мурун
Heber Boerr
Heber Boerr

8:00 are we gonna ignore that this is absolutely horrible for the consumer?

2 ай мурун
Heber Boerr
Heber Boerr

8:20 it's almost as if they're competing!

2 ай мурун
Max G
Max G

The best Verge video this year? Ever?

2 ай мурун
Armando Oliveira
Armando Oliveira

does this guy just discovered the internet?..he literally just discribed why the internet exists...

2 ай мурун
JaneDoe
JaneDoe

aggregation tax please

2 ай мурун
ประสิทธิ์ หุ่นบรรจง
ประสิทธิ์ หุ่นบรรจง

ผมความหัวไปแล้ว

2 ай мурун
Adel Maher
Adel Maher

Thumbnail: *exist Bill Gates: Im I a joke to you

2 ай мурун
Unicornul Sarvy
Unicornul Sarvy

You should be more afraid of facebook amazon apple google twitter and mainstream media as they are all friends instead of fearing Bill Gates

Ай мурун
goyangi
goyangi

But the scary thing is that arent they actually also solving problems for better service hence more users?

2 ай мурун
Jebusankel
Jebusankel

So how to fix the Amazon problem? My ideas: 1. Have USPS create fulfillment centers 2. Merchants run their own FOSS based stores ala Shopify 3. Shopping around happens via search that aggregates across stores 4. Credit card companies offer insurance against store misbehavior, bake it into upfront cost.

2 ай мурун
trevor da veiga
trevor da veiga

It starts from u. Dont blame business if u can start a business u can stop it too. So its important to teach people how to choose and not get stuck to just one thing.

2 ай мурун
Anmol
Anmol

i haven't seen this anchor in a long time hmm

2 ай мурун
C H
C H

I do see the dangers in this, especially with search engines where Google could censor whatever information they like and consumers wouldn't really be able to know, but do I really want to go to 50 different boutiques to buy things when I can use one infinite big box store? Yes, it's scary that a few tech companies can control everything, but convenience is always going to win out again and again no matter who is "in charge" of it all. Regulating what can happen inside of the infinite big box stores seems like a better solution than breaking them down so another giant can come back.

2 ай мурун
Daniel Evans
Daniel Evans

Not entirely true. A taxi company owns it's trust with its customers in the same way as Uber does. The ONLY difference is scale.

2 ай мурун
larpo05
larpo05

You are so wrong on your last statement. You said the bosses of those infinite walmarts dont want to solve problems and just make themselves boss. By being so big and scaling, big tech has solved tons of problems at very minimal cost to consumers. Also those big bosses like jeff bezos and zuckerberg invests outside of their companies to solve other big problems, like bezos blue origin.

2 ай мурун
JJV
JJV

anyway, why do we have to care what the bosses want. As long as they provide something useful. If they are fleecing us, a better option will come.

2 ай мурун
Nabii
Nabii

...What if someone figures out how to package any combination of streaming services at a reduced rate? Boom. Infinite Walmart.

2 ай мурун
Nabii
Nabii

Wildly underrated video, flawless explanation and logic.

2 ай мурун
gnperdue
gnperdue

Ben is a genius and his podcast “Exponent” is brilliant.

2 ай мурун
Utkarsh Chourasia
Utkarsh Chourasia

Man, this was heck of a ride. We do need more video like this. ❤️

2 ай мурун
中原マリ
中原マリ

I prefer aggression theory.

2 ай мурун
Arnab Mukherjee
Arnab Mukherjee

What an amazingly insightful video. Learned something new. 👍🏿👍🏿

2 ай мурун
Alex
Alex

Russell is the cutest explainer on youtube! ☺️

2 ай мурун
Satoshi Amari
Satoshi Amari

They have become too powerful that they are controlling what you can see and the way you think, by censoring the ideas that they don't like.

2 ай мурун
Sudarshan
Sudarshan

Is one infinite bigger than other infinite

2 ай мурун
Gary Mu
Gary Mu

"The tech founders don't want to figure out better way to do things" everything made sense until this conclusion, which is not only a big leap but also very disconnected from the entire video content. How does verge arrive at this conclusion? What is the evidence and data to support this thesis?

2 ай мурун
Salvattore Macedo
Salvattore Macedo

x2

Ай мурун
Pranav Choudhary
Pranav Choudhary

That is why I never buy any thing from any ad from any 4 of these companies

2 ай мурун
Geoff Richards
Geoff Richards

Mad respect to Grayson Blackmon for the cool graphics (I enjoyed the "infinite Wallmart" vs the Candle shop, but the mini Pharmacy, Music store and Sports store also have very cool little details)

2 ай мурун
Hervé Maas
Hervé Maas

Eye opening video. Thank you!

2 ай мурун
Lewis Moore
Lewis Moore

It just sounds like monopoly... Am I missing something? These companies are cornering markets using to their size. The term "Aggregation Theory" seems like it's trying to mystify what's going on, monopolization...

2 ай мурун
lopah elision
lopah elision

Great video. Learnt two new terms, aggregation theory and infinite walmart. Thank you

2 ай мурун
LONcreeps
LONcreeps

That's four words.

2 ай мурун
swng
swng

Interesting explanation. Not sure I was able to follow all of it, though

2 ай мурун
Pot Kaas
Pot Kaas

Today I learnt what a Strip Mall really is...

2 ай мурун
Desmond Hawkins
Desmond Hawkins

Interesting video! I would suggest the host learn the difference between the web and the Internet though.

2 ай мурун
mark li
mark li

the infinite supermarket is based on code. The big firms are also able to fire those who type codes after the digital services are well-developed.

2 ай мурун
The Concerned Indian
The Concerned Indian

Man this guy's way of speaking is weirdly similar to Edward Snowden

2 ай мурун
Abhijit Meti
Abhijit Meti

Why be a King? when you can be God..

2 ай мурун
Rahul Ravindran
Rahul Ravindran

The scary thing is they do it so well and every market they get into there's innovation

2 ай мурун
Zhi Z.
Zhi Z.

This guy talks so forcefully.

2 ай мурун
Walter Girao
Walter Girao

And that comment at the end is just mean spirited. You don't know these men and their motivations. They are actually shockingly different from each other

2 ай мурун
Allan Song
Allan Song

@Walter Girao they generate data and business for each other.

2 ай мурун
Walter Girao
Walter Girao

@Voulltapher both. Remember that their companies all have very different effects on the world. I can't think of two companies more different than google and amazon, for example

2 ай мурун
Voulltapher
Voulltapher

While I agree with your sentiment, should we judge them by their assumed intentions, or the real world effects, the companies they are the face of, have?

2 ай мурун
Sean Gelarden
Sean Gelarden

So all we are is ones and zeros? Time to reclaim anonymity

2 ай мурун
Daniel Bernal
Daniel Bernal

Easy to connect the dots looking back but can you connect them looking forward?

2 ай мурун
Hyo Choi
Hyo Choi

Big brothers are watching. And they are not your governments.

2 ай мурун
Dylan Digby
Dylan Digby

Zero mention of Silicon Valley being a military/state project in the first place. And Marx already figured tendency to monopoly over 100 years ago. Dogshit video

2 ай мурун
Nathan
Nathan

Facebook?? I thought it died long ago. Second best is the first place to last.

2 ай мурун
Ben L
Ben L

8:11 You heard it here first folks, "most founders and tech investors don't want to solve problems or figure out better ways to do things, they just want to use the internet... to be the boss" What an idiotic, over simplified, and stupendous argument to pool all tech CEO's into

2 ай мурун
Tbagstealer
Tbagstealer

That's what big tech capital is being used for. Sacrificing everything for total market expansion. The goal is to take over everything. Most large tech companies are striving towards this goal and being the boss is a by product of expanding everywhere

2 ай мурун
Rousseau
Rousseau

That conclusion is absolute BS. Are you seriously going to sit there, with Google Search at your fingers tips, Amazon packages arriving (which you order merely 2 days ago, or even same-day), planning get togethers (virtual now) or keeping yourself updated on your friends and family through Facebook apps, and then say these goal of these companies isn't to make your life easier? I guarantee you, the moment we have to decentralize by law, people will cry at the relative inconvenience that will bring them.

2 ай мурун
Jofo
Jofo

Incredible piece

2 ай мурун
Hobbes
Hobbes

I've been thinking about this a lot lately. And with how global everything is now, I'm not sure that the US government would ever even try to break apart these big companies. If Google or Apple or Microsoft or Amazon were broken apart to increase competition again, it could potentially allow a company from another country to take up the top dog spot. I don't think the US would want that to happen, so we might all be stuck with these large companies that never stop expanding. What are your thoughts on that?

2 ай мурун
TheDV1Zone
TheDV1Zone

This is what Andrew Yang was saying and still is saying.

2 ай мурун

Кийинки

Ben Thompson, founder of Stratechery | Code 2018

20:19

Ben Thompson, founder of Stratechery | Code 2018

Recode

Көрүүлөр 33 миӊ.

Apple, Google, Facebook & Amazon hearing: what you need to know

08:49

Welcoming Berm Peak's Newest Resident...I'm a dad!

2:01

Welcoming Berm Peak's Newest Resident...I'm a dad!

Berm Peak

Көрүүлөр 160 миӊ.

Farruko, El Alfa "El Jefe" - XOXA (Music Video)

4:00

Farruko, El Alfa "El Jefe" - XOXA (Music Video)

Farruko

Көрүүлөр 3,9 млн

NEW Condo Tour (SA WAKAS, sakto ito!)

17:11

NEW Condo Tour (SA WAKAS, sakto ito!)

Wil Dasovich Vlogs

Көрүүлөр 807 миӊ.

PRANKING MY FRIENDS WITH MY NEW HAIR!!

9:37

PRANKING MY FRIENDS WITH MY NEW HAIR!!

Stokes Twins

Көрүүлөр 3,4 млн

How Apple Just Changed the Entire Industry

26:28

How Apple Just Changed the Entire Industry

ColdFusion

Көрүүлөр 2,3 млн

You've been training AI for free

07:28

You've been training AI for free

The Verge

Көрүүлөр 593 миӊ.

Reddit vs Wallstreet - GameStop, The Movie

26:40

Reddit vs Wallstreet - GameStop, The Movie

ColdFusion

Көрүүлөр 1 млн

Why graphene hasn’t taken over the world...yet

07:43

Why graphene hasn’t taken over the world...yet

Verge Science

Көрүүлөр 14 млн

This Helicopter Is Now On Mars!

16:01

This Helicopter Is Now On Mars!

Veritasium

Көрүүлөр 4,7 млн

The quest for Nikola Tesla’s wireless power technology

10:21

The quest for Nikola Tesla’s wireless power technology

Verge Science

Көрүүлөр 994 миӊ.

YouTube's Copyright System Isn't Broken. The World's Is.

42:29

Intel - From Inventors of the CPU to Laughing Stock [Part 2]

22:08

Welcoming Berm Peak's Newest Resident...I'm a dad!

2:01

Welcoming Berm Peak's Newest Resident...I'm a dad!

Berm Peak

Көрүүлөр 160 миӊ.

Farruko, El Alfa "El Jefe" - XOXA (Music Video)

4:00

Farruko, El Alfa "El Jefe" - XOXA (Music Video)

Farruko

Көрүүлөр 3,9 млн

NEW Condo Tour (SA WAKAS, sakto ito!)

17:11

NEW Condo Tour (SA WAKAS, sakto ito!)

Wil Dasovich Vlogs

Көрүүлөр 807 миӊ.

PRANKING MY FRIENDS WITH MY NEW HAIR!!

9:37

PRANKING MY FRIENDS WITH MY NEW HAIR!!

Stokes Twins

Көрүүлөр 3,4 млн

I bought a Zune in 2020.

25:30

I bought a Zune in 2020.

DankPods

Көрүүлөр 140 миӊ.

PRANKING MY BOYFRIEND (FAIL).... IT BACKFIRED

30:25

PRANKING MY BOYFRIEND (FAIL).... IT BACKFIRED

HitMan Holla & Cinnamon

Көрүүлөр 76 миӊ.

The Samsung Galaxy Fold in 2020 [Into The Fold Episode 3]

10:03

The Samsung Galaxy Fold in 2020 [Into The Fold Episode 3]

MrMobile [Michael Fisher]

Көрүүлөр 101 миӊ.

AMAZING THINGS You Have Never Seen PEELED..

9:43

AMAZING THINGS You Have Never Seen PEELED..

Infinite

Көрүүлөр 290 миӊ.

every time a new game console is revealed

3:43

every time a new game console is revealed

Plainrock124

Көрүүлөр 377 миӊ.

i was hacked?

13:08

i was hacked?

Swell Entertainment

Көрүүлөр 31 миӊ.

The First Mini-LED isn’t a 14” MacBook

6:23

The First Mini-LED isn’t a 14” MacBook

Dave Lee

Көрүүлөр 719 миӊ.